Post by account_disabled on Mar 10, 2024 9:42:11 GMT 5.5
It is human nature to aspire to what satisfies our needs and this is why, when faced with any information, our brain asks itself: “Why should I care? What need, desire, interest of mine will be satisfied by dedicating time to this content?” . For content to stimulate a reaction, it must constitute a value and represent something satisfying for our interlocutor: the solution to a problem, an emotional experience, information of interest . It is a question of substance, but also of form that enhances the substance. In the case of an article for a blog or a post for a social network for example, when I talk about form I am referring to the choice of words and images, the visual organization of the elements and everything that, at a glance, can convey - anticipate, I should say.
The value of the experience the reader will have when they pay attention. We talked Greece Telegram Number Data about valuable content here: Content Marketing: the importance of valuable content to generate business KPI, the numbers to measure the effectiveness of the strategy How to understand if digital marketing activities are going as we would like? Certainly by measuring sales volumes, if this is the objective of the strategy (it is not always). But sales are often a dirty data, conditioned by many factors: it is difficult to isolate the impact of digital marketing on the final results. This is why it is necessary to rely on other, more relevant and precise data: the so-called KPIs , Key Performance Indicators .
These are the numbers relating to interactions, extrapolated from the various digital platforms, the result of the spontaneous behavior of the people we are addressing . Which KPIs to consider? For each channel we will choose different data to monitor. On LinkedIn, Facebook and Instagram, for example, the number of followers, coverage (the number of people reached in a defined time frame) and engagement (the number of reactions obtained from posts through likes, comments, shares, etc.) . If I manage a mailing list, the important parameters are the opening rates of a newsletter, the clicks on the links contained in the email (those that lead, for example, to an in-depth analysis on the site).
The value of the experience the reader will have when they pay attention. We talked Greece Telegram Number Data about valuable content here: Content Marketing: the importance of valuable content to generate business KPI, the numbers to measure the effectiveness of the strategy How to understand if digital marketing activities are going as we would like? Certainly by measuring sales volumes, if this is the objective of the strategy (it is not always). But sales are often a dirty data, conditioned by many factors: it is difficult to isolate the impact of digital marketing on the final results. This is why it is necessary to rely on other, more relevant and precise data: the so-called KPIs , Key Performance Indicators .
These are the numbers relating to interactions, extrapolated from the various digital platforms, the result of the spontaneous behavior of the people we are addressing . Which KPIs to consider? For each channel we will choose different data to monitor. On LinkedIn, Facebook and Instagram, for example, the number of followers, coverage (the number of people reached in a defined time frame) and engagement (the number of reactions obtained from posts through likes, comments, shares, etc.) . If I manage a mailing list, the important parameters are the opening rates of a newsletter, the clicks on the links contained in the email (those that lead, for example, to an in-depth analysis on the site).