What is hourglass sales funnel

This post you will see Understand the concept and stages of the hourglass sales funnel and how it can give you greater control in the sales and after-sales process. What is an hourglass sales funnel? How do the sales hourglass development phases work? Speedio in the hourglass sales funnel Understand the concept and stages of the hourglass sales funnel and how it can give you greater control in the sales and after-sales process. The hourglass sales funnel is a sales funnel model that has been increasingly used by companies of different sectors and sizes to increase their sales and conversion of leads into customers, especially in B2B . If you want to learn more about the sales funnel topic, we have developed a complete article that explains how the outbound sales funnel works . Hourglass Sales Funnel What is an hourglass sales funnel? The hourglass model is an evolution of the sales funnel, which adds two new stages to the customer journey: retention and loyalty . These steps are essential to keep the customer satisfied and engaged with the brand, making them a loyal customer.



This model, the retention stage is the first post-sales phase, in which the company seeks to maintain contact with the customer and ensure that they are satisfied with the purchase made. At this stage, the company can offer technical support, answer questions and provide additional information about the product or service purchased. If you want to learn more about this after-sales process, we recommend reading the article: what is Customer Success ? The loyalty stage is the Job Function Email List last phase of the hourglass funnel, in which the company seeks to transform the satisfied customer into a loyal customer. At this stage of the consumer journey, the company can offer exclusive promotions, loyalty programs and other initiatives to ensure that the customer continues to buy from the brand. Including these two stages in the hourglass sales funnel is extremely important as it recognizes the importance of customer loyalty to the long-term success of the company. After all, keeping a loyal customer is much more profitable than constantly acquiring new customers.







However, to implement an effective hourglass funnel, you need to be willing to invest in retention and loyalty strategies, as well as marketing automation tools that can help manage these stages of the customer journey. Some examples of strategies that can be used in the retention and loyalty stages include: Provide effective technical support to resolve problems and answer customer questions; Send personalized emails with relevant content and exclusive promotions; Conduct satisfaction surveys to better understand customer needs; Offer loyalty programs and exclusive benefits for loyal customers; Create educational content, like webinars and tutorials, to help customers make the most of your products or services. Hourglass Sales Funnel How do the sales hourglass development phases work? Awareness This is the first stage of the hourglass sales funnel, in which the lead becomes aware of the existence of the product or service offered by the company. At this stage, it is important for the company to create effective marketing strategies to attract the attention of the target audience, whether through ads on social networks, email marketing or SEO in search engines.