Post by masudtanvir on Mar 11, 2024 14:42:15 GMT 5.5
For a company making its debut in a market, market analysis is a fundamental analysis, because it allows us to understand primarily whether investing in a market is convenient, whether introducing a new product with those characteristics is advisable, or whether it is necessary to modify it. It also represents the basis for subsequent strategic decisions that will be made in the marketing plan. Although we have already described the process that leads to the determination of the price of our product , in reality according to a chronological order, but above all of importance, before this, it is necessary to ask ourselves: how is it possible to determine which segmentation criterion to use, when entrust a strategic study for the development and expansion of a market? This is a question that we will have to ask ourselves more often when we are entrusted with a consultancy assignment on the development of a brand or a market.
For this reason I would like to review the France Phone Number main segmentation criteria that can be used; each could be used in a certain context rather than another, although in reality it is advisable to use all the criteria together, since it would be desirable to have a complete and exhaustive vision of the market and consumers. Analysis by socio-demographic characteristics : we start from the assumption that socio-demographic variables, such as age, sex, educational qualifications, residence, income, professional classes, are capable of determining a purchasing habit. Typically two cross variables are used, for example percentages of families purchasing a certain volume of products; this is why we talk about quantitative analysis through data series easily accessible through official sources (e.g. ISTAT), or even through analyzes with consumer panels.
It is a so-called "a priori" analysis and it gives a fairly superficial description of what we are looking for, which is why it must be integrated with other more in-depth analysis systems. Analysis of socio-cultural characteristics and lifestyles : in this case consumption is compared with cultural characteristics, motivations and purchasing habits and the personality of individuals, in simple words it is a question of evaluating the lifestyle , an expression which means a set of variables to be cross-referenced: interests, work, hobbies, social events, personal data, sports, education. Based on this type of segmentation, Eurisko has identified 14 market segments that can be evaluated/used as standard typologies when we need to conduct investigations that are not particularly complex. In order to give greater concreteness to the procedure explained, here is an example of a table that can be used for market analysis and its segmentation, thus having a quantitative, but partly also qualitative, idea of the market we are addressing.
For this reason I would like to review the France Phone Number main segmentation criteria that can be used; each could be used in a certain context rather than another, although in reality it is advisable to use all the criteria together, since it would be desirable to have a complete and exhaustive vision of the market and consumers. Analysis by socio-demographic characteristics : we start from the assumption that socio-demographic variables, such as age, sex, educational qualifications, residence, income, professional classes, are capable of determining a purchasing habit. Typically two cross variables are used, for example percentages of families purchasing a certain volume of products; this is why we talk about quantitative analysis through data series easily accessible through official sources (e.g. ISTAT), or even through analyzes with consumer panels.
It is a so-called "a priori" analysis and it gives a fairly superficial description of what we are looking for, which is why it must be integrated with other more in-depth analysis systems. Analysis of socio-cultural characteristics and lifestyles : in this case consumption is compared with cultural characteristics, motivations and purchasing habits and the personality of individuals, in simple words it is a question of evaluating the lifestyle , an expression which means a set of variables to be cross-referenced: interests, work, hobbies, social events, personal data, sports, education. Based on this type of segmentation, Eurisko has identified 14 market segments that can be evaluated/used as standard typologies when we need to conduct investigations that are not particularly complex. In order to give greater concreteness to the procedure explained, here is an example of a table that can be used for market analysis and its segmentation, thus having a quantitative, but partly also qualitative, idea of the market we are addressing.